I remember reading once that “If you can make it their mission to share it, you win.” And it’s very true — the only problem for most marketers is making that wonderful content easy to share. Without a uniform way of doing so on every site, viewers tend to spend no more than three seconds [...]
‘Wired Magazine’ is genius and deserves every social media marketing award ever given. And here’s the best part: they barely did anything and have impressed me more than any other online campaign ever has. In August 2009, they started the ‘Vanish’ contest in their magazine and on their Web site. The idea was pretty simple: [...]
An in-depth look at why recognition is so important to customers and why it should be just as important to any organization or public figure involved with the social Web. The other day I attended a Q&A event on Ustream with one of my favorite musicians and stopped to think for a moment after I’d [...]
I’ve been looking at radio station Web sites this week for a few different reasons, one being that I’m building a talk radio site for a radio station (screenshot of progress on that site here). And since I look at everything from a social media strategy perspective these days, I realized the great potential that [...]
Pechanga Resort & Casino, the largest casino in California, likes to be ahead of the competition when it comes to technology. It was of no surprise to me then that they were interested in me consulting them on a social media campaign tailored for their recruiting efforts. The goals of the project (all of which [...]
On #talentnet tonight they were talking about how since everything on Twitter is public, there’s no way for a recruiter to gain any sort of competitive advantage. Take LinkedIn or a job board, for example. On LinkedIn, you pay to get access to everyone’s profiles, otherwise your network is limited to who you know. On [...]
Just a real quick post tonight after Michael Marlatt re-introduced me to the site Unhub. I hadn’t considered this before, but imagine if a candidate comes to your company’s recruiting Twitter feed and they click on your profile link which then takes them to your careers site. That’s great — but eventually you want them [...]
As I was writing up a ‘social media recruiting guide’ for a client today, I had one of my many epiphanies: We are finally to the point where social media can become REALLY powerful for recruitment. Now you might be thinking, “Golly, it’s been pretty powerful already hasn’t it?” Yes, you just thought “Golly.” Yes [...]
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