This week I attended Interactive Day San Diego, an online advertising/marketing ‘conference,’ at the beautiful Hilton San Diego Bayfront. I left half-depressed and half-excited. Below are some of my takeaways and thoughts on a variety of topics, all leading up to the importance of relevance and trust in the future of online advertising. Newspapers, meet [...]
I’ve been looking at radio station Web sites this week for a few different reasons, one being that I’m building a talk radio site for a radio station (screenshot of progress on that site here). And since I look at everything from a social media strategy perspective these days, I realized the great potential that [...]
Facebook has opened up the heavens once again for all of us with the announcement that the “Live Stream Box,” previously seen used by CNN for the Inauguration Speech and during the NBA All Star Game, will now be available for anyone who knows what “embed” and “get an API key” mean. (Hopefully that includes [...]
Pechanga Resort & Casino, the largest casino in California, likes to be ahead of the competition when it comes to technology. It was of no surprise to me then that they were interested in me consulting them on a social media campaign tailored for their recruiting efforts. The goals of the project (all of which [...]
All right everyone, it’s time to get pumped up. Listen to this podcast if you want to learn even more about my strategies for recruiting online effectively through social networking and a coordinated campaign. Contact me if you want even more help and feel free to leave a comment. [Audio clip: view full post to [...]
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Have you ever put yourself in the shoes of a passive candidate? It’s a dreadful experience. You’re happy with your job, you enjoy your coworkers, salary and benefits. The last thing you’re thinking about is working somewhere else. Yet in the back of your mind is that little voice telling you it’s time for change. [...]
