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Summary

Innovative, driven Web content producer, designer and social media strategist with a successful background in online content production, project management, social media consulting, and Web design. Journalism graduate with a passion for new media, entertainment and community development.

Project Manager

• As Lead Content Producer for sdmarketplace.com, project managed a team of content producers and a development team to ensure innovative new approaches to online classifieds were well-executed in a timely fashion.

• Managed site-wide marketing campaigns, increasing overall site traffic by tens of thousands.

Content Producer

• Managing/online editor of nationally award-winning online daily newspaper (mustangdaily.net) and online jobs portal (sdmarketplace.com), managing writers and producing multimedia content (articles, videos, interactive graphics, podcasts, blogs, etc.).

• Award-winner for online design and content, as well as increasing traffic five-fold within a year.

Social Media Strategist

• Consulted Pechanga Casino (largest casino in California) for a social networking and blog campaign to help increase employment brand visibility and create ongoing relationships with potential candidates.

• Increased traffic to sdmarketplace.com through ongoing social media content campaigns on Facebook and Twitter. Built community relationships and increased brand trustability.

• Working with small businesses in San Diego County to drive page views and build community through social media.

Product Developer

Developed, designed and produced San Diego’s first Interactive Job Fair, an online job fair that featured chats between employers and job seekers, company recruiter videos, interactive company profile pages/booths, advice podcasts, online resume critiques and more.

Web Designer

Experienced Web designer in (X)HTML, CSS, Flash, Content Management Systems (Joomla, WordPress, etc.), PHP, XML, JavaScript, Ajax, jQuery. Operating a local Web services company, Stomping Ground Media.

Work History

Social Media Strategist, Pechanga Resort & Casino: October 2009 – Present
CEO of Stomping Ground Media (mysgmedia.com): June 2008 – October 2009
Lead Content Producer, San Diego Union-Tribune: June 2008 – June 2009
Managing/Online Editor, Mustang Daily: September 2005 – June 2008

Education

B.S. in Journalism from Cal Poly, San Luis Obispo, specializing in New Media

Awards

September 2008 U-Team Award for Teamwork for leading the team that produced San Diego’s first Interactive Job Fair, considered a revolutionary approach to the future of job fairs.

2007 Associated Collegiate Press Online Pacemaker Winner

California College Media Association 2nd Place Online Excellence, 1st Place Best Multimedia, 1st Place Best Interactivity, 3rd Place Best Breaking News Story