VIDEO: Brian Regan
August 28, 2010 No comments yet
Interview with comedian Brian Regan
The future of in-game advertising in social games
August 23, 2010 No comments yet
In-game advertising in Facebook social games have been known for their scammy nature (e.g. “Fill out this form that signs your life and credit away, and you’ll get 10 crops in FarmVille!”). Thankfully though, the now-billion dollar industry is moving away from the scams and into legitimate advertising. We’ve seen in-game sponsorships from FarmVille and [...]
Relevancy, trust will lead the way to a better online ad industry
June 18, 2010 No comments yet
This week I attended Interactive Day San Diego, an online advertising/marketing ‘conference,’ at the beautiful Hilton San Diego Bayfront. I left half-depressed and half-excited. Below are some of my takeaways and thoughts on a variety of topics, all leading up to the importance of relevance and trust in the future of online advertising. Newspapers, meet [...]
Reinventing the in-store experience during the digital revolution
March 23, 2010 No comments yet
A look at how the Web has changed consumer expectations and what it will soon take to get people to stick around your business’ physical space. Design At SXSW last week, I had the pleasure of meeting Patty Fadhouli, director of marketing at the accessories retail chain Charming Charlie(based in Texas and expanding by the day). Charming [...]
VIDEO: The Fab Four
January 31, 2010 No comments yet
This was a great little piece our team did (interview + footage from the show). Most important, however, was the fact that it was the first time a casino streamed video live online (we streamed the interview portion and had dozens of people watching).
VIDEO: Aaron Lewis interview
January 31, 2010 No comments yet
Interview with Staind frontman Aaron Lewis before his show at the Pechanga Showroom Theater. Always exciting when a performer reveals some unreleased information (in this case: a solo tour DVD/CD combo coming from this multi-platinum recording artist)
From a hashtag to community, loyalty and sales
January 3, 2010 No comments yet
I’ve always considered hashtag campaigns on Twitter a complete waste of time. For the longest time, they were no more than spam campaigns in my mind and resulted in nothing but negative branding. But when I stopped paying attention to how everyone else was running these campaigns and started thinking more strategically about them, I [...]
VIDEO: David Cook
January 3, 2010 No comments yet
Video interview with American Idol winner David Cook to promote his New Year’s Eve show at Pechanga.
VIDEO: Restaurant community taste test
January 3, 2010 No comments yet
Rather than your traditional advertisement for a new menu, we invited Facebook and Twitter followers to come try the new menu and give us their honest opinion. We also had them meet the restaurant’s chef and have him present the new items. This video was also connected to a promotion allowing the community to redeem [...]
VIDEO: Sara Evans
January 3, 2010 No comments yet
Video interview with multi-platinum record artist and country singer Sara Evans for her show at Pechanga.
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