In-game advertising in Facebook social games have been known for their scammy nature (e.g. “Fill out this form that signs your life and credit away, and you’ll get 10 crops in FarmVille!”). Thankfully though, the now-billion dollar industry is moving away from the scams and into legitimate advertising. We’ve seen in-game sponsorships from FarmVille and [...]
This week I attended Interactive Day San Diego, an online advertising/marketing ‘conference,’ at the beautiful Hilton San Diego Bayfront. I left half-depressed and half-excited. Below are some of my takeaways and thoughts on a variety of topics, all leading up to the importance of relevance and trust in the future of online advertising. Newspapers, meet [...]
A look at how the Web has changed consumer expectations and what it will soon take to get people to stick around your business’ physical space. Design At SXSW last week, I had the pleasure of meeting Patty Fadhouli, director of marketing at the accessories retail chain Charming Charlie(based in Texas and expanding by the day). Charming [...]
I remember reading once that “If you can make it their mission to share it, you win.” And it’s very true — the only problem for most marketers is making that wonderful content easy to share. Without a uniform way of doing so on every site, viewers tend to spend no more than three seconds [...]
‘Wired Magazine’ is genius and deserves every social media marketing award ever given. And here’s the best part: they barely did anything and have impressed me more than any other online campaign ever has. In August 2009, they started the ‘Vanish’ contest in their magazine and on their Web site. The idea was pretty simple: [...]
I became a fan of the Saw movies on Facebook today (they wisely purchased a sponsored ad position to promote the latest installment and gained more than one million fans because of it). I then noticed how they were perfectly demonstrating the point I was trying to make in my last blog about customer recognition [...]
An in-depth look at why recognition is so important to customers and why it should be just as important to any organization or public figure involved with the social Web. The other day I attended a Q&A event on Ustream with one of my favorite musicians and stopped to think for a moment after I’d [...]
When it comes to Facebook pages for brands, we talk a lot about how to effectively use the Wall, build fancy landing tabs and how to incorporate the hundreds of applications at our disposal. But no one ever talks about the one thing that everyone looks at first the moment they visit your company’s Facebook [...]
I’ve been looking at radio station Web sites this week for a few different reasons, one being that I’m building a talk radio site for a radio station (screenshot of progress on that site here). And since I look at everything from a social media strategy perspective these days, I realized the great potential that [...]
If there’s one thing I’ve learned about employment branding in reality, it’s that an employment brand alone really won’t get you anywhere. You might have your ad agency put together a fancy ad that resembles the key points of your employment brand and has imagery that encompasses the culture of your company. But even that [...]
Subscribe (RSS)
